From the outset, I collaborated with Hannah through a brand workshop, exploring a range of concepts to shape the foundation of What Follows. We landed on a bold logomark that symbolises toppling dominos – a visual metaphor for the powerful domino effect that effective PR and marketing create.

To match this dynamic identity, I developed a bold and crisp colour palette that reflects Hannah’s personality and forward-thinking approach. The custom logotype reinforces this distinct, energetic feel while ensuring strong brand recognition.

The suite of assets has been rolled out across the What Follows website, with a full set of brand guidelines provided to ensure consistency in future campaigns and communications. The result is a brand identity that stands out, captures attention and propels What Follows forward with confidence.