The final identity is bold, rugged and modern, ensuring a strong presence across apparel, gear and digital platforms. A key design feature is the ampersand between Out and Back, which has been treated like a route map – tracing a journey from a starting point to a final X mark. This subtle detail embodies the brand’s ethos of movement, exploration and discovery.

The colour palette reinforces the outdoor essence of Out & Back, with a deep dark green symbolising nature, a punchy orange representing the brand’s utilitarian edge, and an off-white to provide balance.

With bold, stamp-like logo variations, the identity translates seamlessly across merchandise and marketing materials, ensuring durability and impact. Whether on clothing tags, adventure gear or digital applications, the Out&Back branding is built to inspire exploration and endure the elements.