Hi, I’m James West
With over 12 years in the design and agency world, I’ve worked with different clients on a variety of projects— but it wasn’t until I dove deep into logo design and brand identities that I found my true passion. Now, I’m all about combining my experience with my love for design to help build brands that help businesses thrive. I take a hands-on, personalised approach to every project, partnering with clients to create brand identities that don’t just look good—they connect with people and fuel real growth. For me, it’s all about crafting something that speaks to both the heart of the brand and the minds of its audience.
MY STORY
As long as I can remember art was my superpower, impressing my classmates with my drawing skills. This lead me to University in Bristol and eventually landing a Junior Designer role in a London Design Studio. Here I met my wife (also a Graphic Designer) and together we moved to New Zealand, where I later took the leap into the freelance world, working in-house at various agencies, learning and growing with each agency experience.
Since returning to the UK in 2021 - this time with two kids - I’ve had the privilege of freelancing with some great creative teams on everything from full-scale advertising campaigns and brand rollouts to corporate identities and packaging design. I’ve now decided to focus on what truly fuels my passion—working directly with businesses to craft meaningful brand identities. This led to the birth of James West Design, where I can offer a personal, hands-on approach to building bold and authentic brands.
My values
creativity
Creativity is at the heart of everything I do. I infuse every project with originality and artistry, crafting designs that not only meet my clients’ needs but also inspire and delight their audiences.
curiosity
I constantly explore new ideas, seeking inspiration from unexpected places, and never settling for the ordinary. This curiosity fuels my passion for innovation and keeps my work fresh and dynamic.
genuine
I strive to communicate with honesty and transparency. Being authentic and sincere I hope ensures that my clients always know they can trust me to deliver what I promise.
daring
I believe in daring to push boundaries and challenge the status quo. My work is driven by a fearless approach, always striving to craft thoughtful yet impactful designs that make a statement for your brand.
transformative
I also believe in the power of community to drive change. Through my work, I aim to elevate brands and help them foster meaningful connections with their audiences and leave a lasting impact.