Taking inspiration from classic American diner branding, I crafted a modern yet nostalgic identity that elevates Bite Club beyond the ordinary. The brand’s vintage-inspired colour palette – deep red, rich green, and a neutral beige – captures the warmth and indulgence of a top-tier burger joint while feeling fresh and contemporary.

At the heart of the brand is a versatile logomark designed to evoke the excitement of taking that first bite. The custom typography complements this playful energy, ensuring Bite Club remains memorable across signage, social media, and merchandise. A key element of the visual identity is an illustration of their beloved vintage Citroën food truck, which has been incorporated into merch and marketing materials, solidifying the brand’s personality and recognisability.

With a brand identity that is bold, mouthwatering, and packed with personality, Bite Club has transformed into a standout food truck that draws a crowd and keeps them coming back for more.