Rather than leaning into a slick, overly polished look, I developed a brand identity that feels organic, dynamic, and rooted in growth. Inspired by the juxtaposition of city streets and nature, the final design blends structure with a natural edge, capturing Nurrchurr’s ethos of nurturing businesses to thrive.

The custom logotype is modern and structured, with a bold yet approachable feel. At its core, the ‘N’ mark features a subtle leaf growing from the top, symbolising nurture and progress. To reinforce the brand’s anti-corporate spirit, I created an animated version of the mark that flicks through different styles—sketchy, graffiti-inspired, graphic, scribbled—showcasing diversity, creativity, and adaptability.

The colour palette injects energy into the brand, with a rich dark teal, light teal, and a high-impact highlighter yellow that exudes vibrancy. This combination ensures Nurrchurr stands out while maintaining a sense of strategic intent and enthusiasm.

With this fresh, distinctive identity, Nurrchurr now has a brand that visually represents its mission: smart, scalable solutions driven by collaboration, strategy, and a commitment to long-term impact.