Golden Fleece
Golden Fleece Films is a production company without all the faff – creating content for brands and creators with a sharp focus on engagement and impact. With a background in both production and presenting across radio and TV, the team has a unique edge in crafting viral content. They needed a brand identity that reflected their expertise, energy and unconventional approach.
Service(s)
Logo Design | Visual Identity
Year
2024
The Outcome
The rebrand transformed Golden Fleece Films from a generic, forgettable logo into a vision-driven identity that truly represents their mission.
At the heart of the new identity is the ram’s horn – a direct reference to their name, inspired by the pub where the company was founded. More than just a nod to their origins, the horn also doubles as a circular buffering icon, subtly acknowledging their expertise in online and social media content creation. This fusion of meaning creates a brand mark that is both distinctive and relevant.
Their previous logo, sourced from a generic design platform, failed to capture their youthful, dynamic target audience. The new branding moves away from clipart-style visuals, opting instead for a bold, memorable aesthetic that positions Golden Fleece Films as a leader in modern content production.
The impact has been immediate – the fresh identity has strengthened their brand recognition, instilling confidence as they pitch for high-profile projects. With a look that matches their innovative approach, Golden Fleece Films is now primed to make an even bigger impact in the digital content space.
