ON POINT PROVISIONS
On Point Provisions, a bold new name in the culinary world sought to transform how people experience flavour. With a decade of industry expertise, the founder envisioned a brand that would disrupt the consumer packaged goods market by offering chef-crafted spice blends and chili kits that elevate meals into unforgettable culinary experiences.
The brand needed an identity that reflected its commitment to quality, innovation, and disruption while appealing to aspiring home cooks and seasoned chefs. The goal was to create a visual that matched the founder’s passion for bold flavors and their dedication to culinary excellence.
Service(s)
Logo Design | Visual Identity | Packaging
Year
2024
The Outcome
The resulting brand identity captured the essence of On Point Provisions through a carefully crafted combination of storytelling, design, and strategy:
The brand's centerpiece is the On Point Dog, a graphic engraved-style illustration that embodies the brand’s focus and precision. This logo is more than a visual—hidden within the dog's markings are an O and P, subtly nodding to the brand name. This Easter Egg adds a playful layer of discovery, reinforcing the brand's innovative spirit.
The branding for On Point Provisions bridges the gap between tradition and innovation, creating a versatile identity that resonates with a wide audience. The dog logomark has become an emblem of the brand’s commitment to excellence, while the vibrant color palette and elegant typography evoke the excitement of bold, unforgettable flavours.
This identity has equipped On Point Provisions with the tools to disrupt the market and inspire cooks everywhere, positioning the brand as a leader in gourmet spice blends.
